If this is your first Scotch. I feel bad for you...
When you go to a bar, the Scotch they always have (if they have a single malt) is Glenlivet 12. So what is so special about Glenlivet? Its mild and relatively cheap for a single malt, that's why I believe it is popular. The taste and basically the whole drink just isn't that good. It is OK, but forgettable when compared to some very similar drinks like Glenmorangie and THE Macallan.
Color: a very pleasant amber, still very light but a shade darker than some of the lighter Scotch's I have reviewed so far.
Nose: a surprisingly strong smell for a milder scotch, I get that sort of iodine smell with a light caramel wiff
Taste: a very sweet start with that vanilla berry taste but it comes and goes VERY quickly
Balance: A very light not particularly noteworthy dram with a light taste. It doesn't have that smokey taste that makes a scotch a scotch. It is sweet and not very complex but the finish doesn't last, otherwise it would be pretty good.
The cool thing Glenlivet has done is with their marketing. They have positioned themselves into every bar as "the go-to single malt". Their website is great for a very traditional business and they constantly keep followers up to date with newsletters and tastings. They have a cool "print your own label" for gifts. You get to personalize the label and they will mail it to you for free! You then just peel off the sticker and slap it on your bottle, how cool is that? I made custom labels for Fathers Day and my pops loved it. It's the little things that get you ahead.
I give this OK Scotch a 5 of 10, nothing special here. Move on...