I love it when two of my passions collide! Drew Estate is launching a very interactive and personal social media campaign. I have not posted many articles about marketing on my blog recently, but when a cigar company starts some very interesting marketing campaigns, it would be a sin if I didn't! I have always been very interested in this Web 2.0 and social media marketing, and I have always been interested in cigars, so this is perfect!
Their campaign has included Facebook communications, Twitter posts, website news, YouTube videos, and newsletters. It is the textbook definition of a social media campaign. They are not selling me anything, they are just informing me about their unique and great brand/product and providing me with some really cool "insider" information. This is where most companies mess up, they try to sell too hard during a social media campaign. They need to just inform and share with their fans, and then their fans will turn around and share that information to others. This is a great example of word of mouth marketing and social media. Notice my post, a perfect example. There must be thousands of people out there telling their friends about the cool things Drew Estate is up to. Advertising and marketing is changing and I think that it will be moving toward permission based mediums (inbound marketing) like what Drew Estate is using now. I am not 100% sold on the effectiveness of social media but its main principles make a lot o' sense! So for anyone reading this post, take a look at some of the advertising and marketing now a days and tell me what you think. For anyone interested in doing a social media campaign at their company, just check out what Drew is doing!
Here are the links to all that is Drew Estate!
The Drew Estate Facebook Page
Drew Estate YouTube Videos
Jonathon Drew's Twitter
Drew Estate Twitter
The Drew Estate Website
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