Thursday, November 4, 2010

Whiskey Review: Makers Mark

Good ol’ Maker's! I love the red wax, the familiar label, the old fashioned look and feel…



This Bourbon should be in everyone’s whiskey cabinet. It is a staple of Kentucky Whiskey and part of the blossoming Bourbon industry. The whiskey itself is pretty good, nothing as smooth or complex as its whisky counterparts across the pond. What makes Maker's Mark so cool is their marketing. From the label to the distillery itself, Maker's has a very strong and consistent brand personality. Their ambassador program is really cool and I am proud to say I am a Maker's Ambassador myself! Check out the Ambassadors program . This is a whiskey review so lets get back to that whiskey!

Color: a pleasant orange amber
Nose: smoky oak and a hint of sweet sugar or vanilla
Palette: complex sweetness followed by a strong bite and some smoky rye-like flavor
Body: medium to a tad watery
Finish: strong! with lots of flavor of the sweet toasted oak

This whiskey is a little rough straight, the higher alcohol percentage is the root cause of that. It is smoky and sweet with some toasty notes as well. The honey comes through and it goes down pretty smooth for a high ABV drink. I almost always drink my whiskies plain but a Maker's and Coke is something worth trying! It is ten times better than a Jim or Jack and Coke. The cool company behind the whiskey doesn’t make it taste better, but it sure makes it cooler! This whiskey is too blunt for a rating in the 8’s but I give it a sturdy 7 of 10.

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